Does your reader perform everything that you say? Were you able to make them register for your onsite membership, make a download or signup for a newsletter?
Well, we hate to break it to you but there is nothing as hard as getting someone to do a thing or two just by telling them what to do. And this is a problem that most blogs encounter. This is also the reason why these blogs receive weak results.
So, for you to standout from the rest we have devised these 5 techniques to be a brilliant online copywriter.
1. Persuade to capture attention
This is also referred to as “calling to action” in the marketing world. It is that solid call to action that trumpets your advice to others that resonates so that they can march off unto something just by the mere words on your blog entry.
Perhaps this seems to be verbose but once you come up with capturing your readers’ attention and offer them all the benefits. You can capture it with a great lead or headline. You must tell them what to do, the process of doing it and that it must be done now.
2. Specificity is Key
Serving the details will never fail you. At first, however, this is a little strange and awkward to do. But the same is not true for the readers while in the process of taking action since it might cost him his money and time. Hence, strong and comprehensive details what likely help him to understand whatever that is you are offering.
To be specific, you must use language that is clear yet brief. Never leave open-ended thoughts for your readers.
3. Keep the fascination; avoid distraction
While it is true that you have done your best for your work, the fact still remains that it will turn out as not appealing for your readers. You must understand that readers have tendency to be easily distracted especially with the stiff competition out there.
So, in order for them to be kept out from that fact, you must always return to Technique #1 i.e. persuade to capture attention. This way you can arrive at the best possible copy to offer—one that get them hooked and never looked away.
4. Compete and then win
Readers these days are as highly-intellectual as you are but they have a lot of things on their table. So you might not deliver the right words to them unless you spell everything out with real clarity. It might be difficult to realize but a lot of them are in a hurry and gets easily distracted that they don’t easily click the link “click here” without you telling them.
5. Clarity is the cornerstone
Always remember that persuasive writing is founded on similar baselines. You should make something as clear yet as creative as possible. Remember that your readers are smart and intelligent people and they deserve the best which captures their full attention. Your content only gets a fraction of what you offer them.
You must decide the right action that you must take on to your readers. Learn how to take action. Ask them clear and unmistakable questions that you can put to use. The results will be impeccably persuasive.
Let us face it most of our readers are cynics and sceptics. But can you blame them? This is an unsurprising fact because of the stiff competition with online providers these days having the same niche. The problem seems to be is that with delivery.
So how do you go about this? Here are the Four Steps to Persuasive Online Writing.
1. Address the Objections
In writing your online articles, it is essential that you establish a certain trust level. You can do this by taking away the uncertainties or the objections that is in the mind of your readers. Well, you can actually do this as you bypass their scepticism or cynicism.
Simply, read along to know what more that you must do to overcome the issue…
2. Bridge the Disparity
In making a particular statement on your website or blog remembers that there are a lot of your readers who disagree with it. They have a ton of justifications for disagreeing with it. Of course, you may be right. But at this time you need to bridge the disparity between you and your readers.
When writing about something that is controversial and debatable, you need to put the objection on top of your article’s agenda. Your write-up will lose its point if you misplaced your stand on the page. If you think that your client will make such disagreement, add an objection right from the start.
3. Validate with Evidence
At this point you will be placing your proofs, after you have bridged the disparity. You need to show your point with substantial and appropriate evidences. In this part, you can show something like a testimonial. This is what your readers are looking after.
Also, opinions help in justifying decisions. When readers see that you have established the evidence, you will feel more confident with your work. You can get it these from your partners, co-employees and friends about a certain situation and get their opinions.
4. Readers always ask for More
This is absolutely true for all readers because they are happier when they are given a lot of information. By this time, they will welcome everything that you say. You can also take on a combination of logical and sympathetic approach to your readers.
Now that we have that settled we hope that we have helped you in any way we can. We hope that you can be able to address your “delivery” problem now with these four simple steps. However, always remember that all that is written here was not achieved over time. There was a time when we too had a problem with delivering our message to our readers but good news is we were able to get over them because of these. You must know that all the great minds in online writing and marketing begin at such a stage called as “beginner” stage. It is at this stage where we test our ground and try new things to what we have become at the present. So, with this, we hope it will be very helpful to your end.
Do you know what it takes to grow your network? Do you have the timeframe until your current audience become huge?
All of us would love the idea of having a vast number of readers and subscribers at our disposal. Not soon but now! Many of us would even gamble for a time machine just to see the future of having enormous audience at our disposal.
If you are a newbie, there are things you need to take advantage of. By starting things fresh, you can be able to build a foundation so that when you become big and busy you have a basis for your succeeding decisions.
1. Take advantage of the ‘explorers’
Have you kept track on how many times “explorers” visit your blog? Or do you know what “explorers” are? To start off, these people are those readers and listeners who tend to show up when something fresh come up in your blog. They are curious and intrigued by “what’s hot.” They are very chatty as well and generate response right away. These people could bring you unparalled responsiveness that is, by the way, needed by all online platforms.
At first, engaging yourself with these “explorer” is very easy—very interactive since we always begin with a small audience share. In just a matter of days, you can respond and make a comment to every query they have.
The challenge however arise when your network ultimately become huge. There will come a time when you will reach a point where you can no longer accommodate answering every comment or email in a day.
Well, the key to maintain that degree of responsiveness in your network is to manage them. Create an email list where you can keep track of all the people who connect with your blog or website. Make sure too that people will sign up for that email list and that all responses are generated by a “real” person.
2. Have you met the ‘pioneers’?
These people are those who were there the moment you started your project. That moment when you still do not have the idea how things will work out.
Have you count how many of them? Perhaps you can get back to them and introduce what went alright, that has already reached perfection.
When you do this you are acknowledging your mistakes to them. This is entirely true for every website you come across with. With this, you can try different other things with them. Humor them. Write crazy and weird contents.
3. Engage the passionate
These people started as your pioneers but they become your greatest fan that every time you make a blog post they like it! They even share it in their network.
They are so interested in the topic that they are thanking you for solving their problems, one that is tricky to crack. They are your cheerleaders for every milestone that your blog will take on.
To engage these people, you must maintain that degree of sincerity on your posts. Thank them in every help they made for you. You can do this by hosting some Q&A sessions via Google Hangout or other teleconferencing platform. Remember that when you do this do not be someone you are not. It will show, trust us!
4. Focus on the energetic
These people will motivate you to move on with your project. These people will make you realize your other concerns i.e. finances, team management, etc. These ideas are very great for you!
However, they will also tell you to focus because everything is still prone to go the drain.
So to maintain your stance you must write on some high-quality, solid contents whenever you can. With these new topics, you can bring more “energetic” into your website or blog. You can magnet more if you can devise for more strategies to create efficiently-engaging contents.
5. It’s awesome with the ‘learners and growers’
We can also refer to them as the ‘loyalists’. You know these people have been your explorer, pioneer, passionate and energetic all into one. They are the awesome people who track you down hence, they consider you as an expert in the field/niche you are in.
To maintain this particular network of audience, you need to minimize your content’s shadowy area. Chase the rabbit holes if you can. Read more! Not only blogs but likewise books and then summarize and synthesize whatever you can learn from them.
Online contents need to relay what it intend to communicate to its audience. If you are able to deliver this to your audience’s wants and needs then you are performing your job well as a content marketer. However, such job description is quite broad. In the world of content marketing, you are either a writer and an editor.
If you are vying for these jobs, you must have a good grasp with your editing skills. For one is the task of turning weaknesses into strengths and the other is to transform a particular copy into an enjoyable content.
But these traits will not be of use when you do not know how to follow certain guidelines to be a good marketing editor.
1. Everything Starts with Research
Your strategy must start with conducting a research of your work. Aside from developing ways to capture your audience attention, you also need research as the framework of your content creation. With this, you will be able to think of unique ideas which you can share with your audience in general.
2. Be Prepared
What you learn as boy/girl scout should be put to use. Being prepared will make you become more flexible in case of unexpected events. If you have this particularly trait, you can be able to adapt at every circumstances.
3. Draft ‘n Write
After you are done with your research work, you must now collaborate everything into one perfect form of writing. It is advised that you make your drafts first because this is where the “brilliant ideas” come from. Thereafter, make your final copy as accurate and fun as possible.
4. Remove the Redundancy
You must delete the unnecessary contents and leave the essential ones. Make sure that everything matches up–from the intro to the body until the conclusion.
5. Create an Experience
Now that you are done with the “physical” or form of your content, let us proceed with the in-depth approach. For you to expressly communicate with your audience, you must “show not tell” them what they are about to expect. You must push yourself to create that fine illustration in their heads as what you offer and why they should choose you.
6. Refine don’t Sharpen
You are almost there! Here, you must already gone over the entire copy and you are simply making the finishing touches.
7. Polish and Review
Check out whether there are grammatical errors in your work or your spelling. Proofread everything according to the standards of your readers.
8. Publish your Work
Your work is ready to be published! Remember that you do not need to please everyone with how good you are. Be confident. As an editor, you must possess humility. It is not true that you must be a perfectionist. What remains true in this particular job is for you to stay vigilant and welcome the change that the future holds for you.
Now by this time, you are ready to take on the world with the skills you have just learned. We hope we have helped you in a way or the other!
Perhaps you have heard, read or have written about this particular topic. Well, in this post, we want to be straightforward and get on topic right away. So, we have made this intro very short so we can get into business. For starters, allow us to tell you that if you want to achieve success in this field you should know to conquer obscurity to capture your audiences. You can do this, building authority that is, if you are a copycat of other writers’ work.
Thus, in the following paragraphs, we will be sharing with you 10 ways to build authority as an online writer—the trusted and proven ways.
1. Fight your Biases
You should know by now that your audience has a mind of their own so they will know whenever you have a hidden agenda. You can do away with that by acting against your biases and self-interests. To correct this, you should remember to mention strengths first before weaknesses. This way you can be able to generate fewer arguments and gather more beliefs.
2. Introduce “Renewal”
A lot of online write-ups these days tend to be persuasive in the belief that this manner of writing will generate the target traffic. However, have you tried writing about something in a manner that imbibe change? Have you tried the convert effect? Such mode is exuding a story based on someone or something that has been renewed. With this one, you are creating something which believable, sensible and convincing.
3. Play Safe yet Flexible
By now, it is already expected by all customers that all your topics will contain everything that will please them. In this particular manner of writing, you can be adjudged on your sincerity and the quality you are trying to offer. In sum, if you do such cheap antics, you may be thought of as someone that you do not represent.
To be successful in your delivery, you must maintain your calm and project independence. Show your audience how interested you are truly are in helping them or showing them why is your product or service the right one for them.
4. Avoid the “Return”
Results are great but it should not influence you or your work. Remember that your priority in this particular endeavor is the product or service you are offering your audience. To deliver your message properly, you must learn not to expect anything in return.
5. Establish an Outstanding Reputation
In order for you to remain in this industry as successful as you want to be, you need only to establish as someone who is simple, persuasive and of good repute. People will know you by these three things. Or if you have other things that will define you but you are not yet sure, you need your work out to it.
The trend now is is for online writings to be message-rich in this highly-competitive environment. It should bolster your information delivery towards your customers. With these practical ways, you are now on your way of becoming a credible online writing expert. Thus, your reputation is very critical. Do not allow others to decide on your behalf.
“How to get more traffic on my website?”
Perhaps you have asked yourself the exact thing especially when your concentration is in content marketing. However, we have to tell you this: you can get more than just traffic if you are doing it right.
To begin with, you must understand that a content marketing strategy is the art of selling in print media. It entails smart marketing through traditional copywriting methods. Some marketing gurus believe that a sale develops when engaged in predictable stages of natural occurrence.
For one, you must capture the audience attention because no matter how excellent your service or product it if you cannot attract your prospects your efforts will likely go down the drain.
Next is interest engagement, which is the risky part considering the hype of competitions on the web. As you pass this stage, desire will enter—and it is your job to fuel that desire in your customers.
With your words, you have to make every person a customer who will take action and make succeeding and repetitive purchases plus referrals to their networks.
Now let us focus on traffic and how you can generate more of it in just 5 easy steps.
1. Guest Posting to Build Authority
This particular strategy will help you find your audiences in a wider range plus a guarantee of building a reputation of yourself.
2. Tutorial Videos
Do you have anything interesting to share with your customers?
Tutorial or how-to videos are but one of the key elements why there are successful online businesses these days. This strategy cater on how you can help others solve their problems.
YouTube is an effective platform for this endeavour. Make a channel that you think would make your customer learn something. Label your videos with easy-to-find and specific tiles and descriptions.
3. Q&As for Interest Engagement
This strategy is not only interesting but an effective vehicle to share your authority. Q&As may also come in forms of teleseminars or webinars. It is a strong traffic generator because your fans can easily promote you by simply sharing these.
4. Niche Networking
Once you have established yourself professional, you are now ready to reach out to others within your niche. But be sure that the ones you are networking with are likewise relevant and interesting as you. You start by sharing a particular content which you think is cool and promote it within your circle. Of course, you should know by now that the effective platform to do this is through social media.
5. Be Realistic
Get real and explore whatever possibilities you have—not only online but likewise offline. Attend actual conferences where you can rub elbows with real and distinguished people in the industry. The same is true in finding your potential customers.
You need to focus on people you want to capture their attention. Remember that these strategies will only work if you have a solid content that is not only useful but likewise interesting and entertaining.
Write it clear and user-friendly. Talk about problems and provide solutions on topics that your customers really care about.
It is always difficult to create effective online contents without compromising the business side of it. However, as early as now, you need to set a timeline for everything that you have started. You must always produce your contents with your goals in mind to maximize what you have invested in your work.
In this regard, it is important that you make your contents with these two in mind: wide and deep. Of course, the results vary when you set your goals on any of them. If you go for wide contents, you tend to focus on your traffic while if you opt for deep contents you are likely to strengthen relationships with your audience.
So, which of these would you rather choose? Well, for you to elevate your outputs to the next level, you must focus on both.
Let us explore the 10 ways to make in-depth content writing.
1. Wider content means Audience-reach
When you choose this goal, you are attempting to reach a great number of your listeners, readers and customers. It is very effective when you like to use your content in finding more customers.
You must also keep in mind that wide content does not dwell on the results but your are positioning yourself to find new members. It is suitable when you are at the stage when you are repurposing. With a little strategizing, you will be able to find that wide content will allow you to reach a great extent of audiences.
2. SEO is essential when you go Wide
Wide contents are based on the success of your SEO. In relation to this, Google is a number one source of traffic and new web visitors. As a result of which, there is a need to consistently create relevant and useful content for your visitors. This is a great step for your contents. Your network will find ways so your content can be able to generate links and share them.
3. The “Deep Side” of Online Contents
Apropos to wide contents, deep contents approached in a more personal note as it strengthens and nourishes your relationships. With this particular option, you tend to empathize your audience with your work and so they will share it with people from their circle. It is like you are making your relationship to the next-level.
4. Email helps in Going Deep
For years, a lot has been said that on the demise of email. But up to this day it has remained a valuable platform for content marketers. This is because there is no perfect way to get connected with audiences across the globe than simply through their respective inboxes.
Contents placed in emails are very powerful. You are able to offer a lot of valuable talking points with them and in turn they can be captivated by your mere presence. With using your email, you can be able to write newsletters, curate lovable contents and craft autoresponder email series useful to your audiences.
Should you like to want it deep, email marketing would be a perfect option for you.
With regard to your business, creating your contents without any goal in mind, your efforts will put to waste. As a plus factor, there is always an interchanging factor whenever you opt to make your contents wide and deep. Nevertheless, you must remember that as you focused on a particular type, it is more plausible that you will achieve your goal anytime. In this particular endeavor, it is either you deeper your connections or you find new audiences.
We know for a fact that content marketers are the most creative persons in the world. They can thrive in almost all types of working environment. However, while it is true that creativity fuels their blood, some content marketers have a hard time adjusting with the corporate work set up. Life as a corporate content marketer is way different!
1. The Corporate World – An Intro to Bureaucracy
Working for a large company entails that you need to go with the flow of command. Since in this kind of environment you are lined up with thousands upon thousands of co-workers. Chances are you need to be in a sandbox whenever you work on your projects. You need to play well with other people in a department.
But wait… if you can do well in this kind of setting, the paychecks are high when you are in the corporate world! Let us tell you some the ways how you can survive being a corporate content marketer!
2. The Chain of Command
In the corporate world, rules are but the reality you need to fathom. The people here thrive by the book a.k.a the style guide.
A style guide is a piece of document which presents the writing rules of the company. This is the “bible” of corporate writers, which you must follow otherwise trouble will ensue. On top of this writing rule, there are companies that follow certain parameters for their logo. This has something to do with trademark.
In the corporate world, there are procedures that you must follow for everything that you do. If you are not used to this, well, start dealing with it now. You can get by. It may be too alarming at first but you can get by. The secret is only to know what the rules and follow them.
3. No Fun Just Serious Matter
Corporate content marketers do not have the luxury of topics to write about (sorry to break that to you baby). There are times when the topic is too technical and boring but you have do not have the choice but to write about it. Also, sometimes your readers are too scarce that you cannot find the strength to carry on with the task at hand. And then again, you do not have the choice but to write.
If this is the case, we suggest that you do some off-work writing. Something that will make you enjoy your job despite its boring side. Write other topics after you’re done with the serious ones. You can do this on the side to unleash your creative juices.
4. Accept Criticism of your Work
There are writers who until now do not accept that fact that critics are everywhere! They do not get it until now that it is part of the job. Well, if you want to stay long in the corporate business, you must just deal with the fact that you have to work with others—some of them will be your superiors. Most of them will make comments about how you must do your writing. This is how things are going to be. You do not have to be a prima donna when it comes to this. You need to make it part of your system—to be a thick skinned person is not bad for you. You will have to get through this.
5. Keep Your Spirits High
You need to remind yourself that at the end of the day your company is paying you because they see something in you which they don’t see in others. You are get paid by them because they believe in you. Hence, no matter what happens you must deal with the reality of the environment you are in. Of course, you must not lose yourself in the process of making good with what you do.
There are instances when people think that content marketing is a wordsmith’s game. As a matter of fact, content creators are leaning towards a more visual approach to the subject in order to build an empire for themselves. The most scaleable method to achieve this is through crafting high quality premium themes by WordPress. However, you can achieve a lot more than simply building a visually appealing websites for your target customers.
In this entry, we are going to discuss the 7 steps to successful money making ideas using Premium WordPress themes.
1. Starting Up
WordPress started as a free theme provider portal until it became a successful Content Management System for all. With this development, it attracted all sorts of enthusiast who made the themes more appealing than ever. Today, WordPress has emerged to be a top notch choice amidst global competition for both premium and free websites perfect for a diversity of niches: business, hobbies, professional work, etc.
The grand list of Premium WordPress themes poses an interesting challenge for online designers. But the competition has never been this great as well as a lot of them are gorgeous for all intents and purposes. But of course the success in using these premium themes coupled with rock solid skills makes you an empire in the content marketing field.
2. Business Knowledge
Regardless of what digital business you are in, there is surely a premium WordPress theme that will be perfect for you. Perhaps you are thinking that you are just a design creator who is not into the business system of your enterprise. However, business can be learned too and by upgrading certain skills can open doors to what you truly love.
3. Target your Customers
Since beauty is not enough to reach out to your audience and customers with simply a WordPress theme. These days themes are also used to provide solutions for specific problems for certain groups of individuals. In other words, earn well, design with a purpose truly matters. It is as if your design is thinking by itself.
Successful designers know for a fact who they are delivering their products to—who will be using their themes. With this, they are making use of smart designing tools to solve problems of the real world.
If you build themes for a certain group, determine how you will uncover that group’s desire and needs. With this, you can be able to work closely with them and further the solutions to offer to their growing and innovative needs.
4. Find Ways to Reach Out
It is not enough to have appealing solutions to the needs of your target audience—you need to spread it! These days, the web offers an array of tools focused at targeting advertising to a particular niche for buyers. With this, you can be partners with popular experts already in that area. Building a relationship with an established blogger for instance would be beneficial to your community in order for solutions to be offered, addressed and realized. Just learn to find ways through that expert!
Can you imagine how your life as an online content writer would be easier if there is an application or simply a way for you to publish your content without the pain of writing it again from scratch?
Would you be happy if we tell you that there is a way to do this? We are not kidding!
Okay, let us start by saying that you can achieve it without paying much for software. We think that you know what it is called—it is republishing.
Republishing is the method of updating old articles in order to be perceived as new. It is the process of updating an old article and publishing it anew. Easy, right? However, did you know that this has been something that most content marketers these days have been doing? In fact, a lot of WordPress marketers have been using it over time.
The thing with this process is that it is not easy task at all, especially if you want to get some leads out of it. For one, republishing entails dedication. Second, it needs you to be full time. Finally, you must exert all effort to master it.
Now in this article, we will be sharing with you five ways so you can start republishing your WordPress contents.
1. Channel the old with the Crowd
When you republish your contents in WordPress, make sure that you choose those which has captivated your audience in the past so that your current audience will experience the exact enjoyment they had upon reading it. With this updated exposure, you will surely generate positive effects.
2. Attract Links and Share
As mentioned, you will get positive effects when you republish content. One of these has an effect on your links since your URL is just the same. With this, you will have a chance to generate links and shares in the social media.
It is a fact that your WordPress contents receive an enormous amount of links after a week that it has been published. Adding to that are the social signals it receive in that same week. Hence, as time goes by, this time will have a dramatic drop. And this is where republishing becomes handy. It will expose your contents to a new audience and initiate another round of link and share generation.
3. Fresh for Google
We bet this is the most important fact you need to know in this article. Google has knack for freshness on particular topics. So, even if your old article published some years ago, when republished will be perceived by google as “fresh” and “new”. Ergo, will make your rankings better and higher!
4. Testing 1, 2, 3
Now after you have known about items 1, 2, 3 of this blog post, do you have some contents in mind? Can you check which among your old popular articles can be republished? Can you pinpoint why it gained such popularity?
At this point, you must test your hunches. How? Try to make a similar headline with that old article of yours—make it a strong one. Now republish it. With this, you will be allowing yourself to test the waters as to whether or not it will give you the audience that supposed to have.
5. Improve when you can
As WordPress writers, you are getting better at what you do over time. As you continue on writing more each day, your posts tend to get better than what you have previously written. Yet, there still might be something to rewrite about it so it can be more appealing. So why not review the old ones and pick a favourite? Then, schedule them to be published and voila you will be giving life to your old contents!