Despite last year’s rumors from several Google folks regarding the takeover of mobile searching in online queries, officials from Google has finally confirmed the breakthrough. The update is said to be brought by recent trends of the increase searches taking place on mobile devices than on desktop in countries such as the United States and Japan. Google further elaborated that the queries which led to the update include only those which come from Google’s mobile search applications and mobile browsers. Basically, the revolutions were sourced from smartphone users and not tablet consumers.
With the revelation taking over desktop searches, a spectrum of innovation is eventually unravelled. Let us breakdown 5 facts about Google’s newest mobile-friendly algorithm.
Algorithm Changes in Google since April 21st
Google has recently rolled out changes to Google Play application, especially with regard to mobile SERPS presentation on top of advanced development guidelines on mobile usage. This is said by many online experts to prep for the update last April 21. Among the changes which were launched by Google was the mobile crawler which has the capacity to crawl single-page applications, Android apps, as well as Deep Links in applications for iOS. The latest mobile-friendly update focused on exposing CSS and JSS to an app-like experience. Note that Android apps are Java-based and the same is true about single-page apps. In addition, increase in feeds from trusted partners has likewise been adopted by Google plus a mobile-only index that complements the new crawler with the purpose of indexing and ranking both deep links and app content. However, on top of these, the mobile-friendly designation may be a temporary figure in mobile SERPS since this new feature consumes a bulk of space and some experts even consider it as clunky.
Impact on Non-mobile Friendly Website Ranks
This is perhaps the crucial question for most website owners but not to worry as Google negated the effects to desktop rankings of websites that are not mobile-friendly. This is an indication that the index update is brought by the new crawler which affects only mobile search, index and evaluate parse results. It is advised though that more time must be ascertained that the site works on devices, in the event there are repercussions on the website.
Redirection of Website to Mobile Subdomain: Mobile-Friendly or Not?
This is yet another interesting facet of the latest Google algorithm update. It has been observed that after the roll-out of the mobile-friendly algorithm, a significant number of mDot website ranked well in the mobile SERPs. The number, according to online experts, have been counted as mobile-friendly signals as regards the mobile subdomain but started with no data history to show which website had less mobility or adaptive mobile site. These observations has not been explained fully well by Google reps but emphasized only that minimal error result and the simple crawl and index mechanism of the update on site architectures.
Meeting Google’s Requirements
Google’s mobile-friendliness tool operated on a per-url basis. Pages are individually evaluated so it is best to perform a “site:” query on your top pages on your phone. This will allow you to view all the domain in question already indexed, and evaluate the ones which are mobile-friendly or not, without going through the stress of submitting them one by one. You can take advantage of this as the test results are binary. Google has made to be clear on that, which means that your website page can either be mobile-friendly or not. The possibility is on 50 or 70 ratio—nothing in between. The mobile-friendly evaluations are rather instant, with no implications of a sandbox in terms of the tags. This appears to be misleading according to web analysts.
Google’s Goal in Making the Changes
A number of goals is surely in a mix with these mobile-friendly changes but only one purpose seemed to surface from all these: to provide the ultimate mobile search experience to users by giving them exactly what they have in mind. Of course, money-making is alongside that purpose. With this trend in place, Google will be able to generate more and improved applications for Google Play which they can monetize with other contents namely, TV, books, magazines, music and movies.