Online content marketing is the key why some businesses become successful. In fact, the web world has introduced “content is king” as a cliché over the past years. However, contrary to what has been spread such cliché is not true—it can never be. Ever wonder why some great content marketing does not seem to bring some businesses to their goal? Well, truth is, even how terrific the content is if it is not coupled with other business elements it will not work.
In order for your online content to work magic, you must first start understanding your goals both for marketing and business. Then you can start creating contents i.e. blog entries, ebooks, podcast, email marketing, advertising, etc. that represents such goals. On the other hand, if you are enterprising on your personal blog, you can still bank on your creative self-expressive type of writing.
Then again if you are banking on a business website, your content must have a framework based on strategies, timing and hardwork. Hence, we have formulated this 10 goals in content marketing worth the try to help you.
1. Build audience connections
For your first goal, you must start by establishing trust and rapport among your audience. This is rather apparent when you are into content marketing but more so a brilliant idea. By creating useful, persuasive and interesting content, your audience will be able to trust you. They will know for themselves that you know the subject of your write-up. Also, they can be able to tell the kind of personality that you have.
2. Persuade prospects
The next goal is for you to build attraction with your audience and that they should know you are remarkable. Your content must be that effective so it can attract social media, links and audience conversation. You need to achieve this so that other people will find you. With your content, you should be able to find a steady stream of prospects to keep the revenues coming.
3. Explore the concept of “solutions”
Basically, this goal pertains to that which most businesses these days explore: solving audience problems. They thrive to solve certain problems like health problems, money problems, business problems, etc. Hence, when you are able to understand what your target’s problems are, you will know how to help and connect them. With this, you will know the main idea to write for your marketing message.
With this goal, you are able to have a buffer for the future. You are able to strategize and visualize on the problems that your prospect will experience and then provide solutions for it.
4. Drawing the line
This goal pertains to your execution—illustrating of benefits. In the previous item, you have learned that digging up problems will help you big time but by executing how to will make you bigtime.
Solutions are mainly those which fix a particular problem. They come in the form of techniques, tricks, tips, methods and approaches. If you run a particular business, you establish something on your problem in the market. Your approach will be the lifeblood of your content efforts. Remember, persuasion is still a key here, you need to show them not just tell them.
5. Keep an eye for problems
You must understand that your prospect is in search ways to get a solution to their problem but of course like you they are watching out for more possible problems. A well-researched and strategic content is a brilliant idea to address objections of your target audience. The fact is they do not have the reasons for buying.
Is the price a main point? Write a content that shows how you can implement the solutions and save money in the future. Do your customers think that you have a complicated product? Write one that can effortlessly show customers that yours is easy. Understand all those things in the mind of your target audience and from there solve it through your own creative ways.
6. Stories in pictures
Experts believe that another secret to content marketing success is the capacity of the content to be incorporated with images that compels audience interest and attention. With this approach, it is as if you are creating another image with the words you are weaving. The same is true in ads.
Storytelling is among the strategies of superb contents nowadays and it is the best idea to try out this particular goal on your contents. Use this to show the perks of your product, service or brand.
7. Attract partners
Successful blogs and websites you know today did not achieve success overnight. Usually the start was rough and hard but with calibre contents it was able to attract partners that help it in revenue-generation. From there, the company evolved and so does the partnerships which complement both skills and strengths of each other. It is safe therefore to conclude that partnerships are the ideal way to move towards your goal. When you are passionate about contents, find what is best to your business.
8. Expand with existing clients
This is a favourite item because every company wants to attract customers. But the growth is usually with the customers who have been with you all these time. It is said that the hallmark of every business is referrals, which you can improve by communicating with your clients nowadays.
With this, you can create memorable experiences from the loyal people around you. Make your services, products and brand as user-friendly as possible.
9. Develop new ideas
The stream of your content is the perfect place of trying new business ideas. Repositioning, selling proposition, etc. You can get content ideas to check people’s reaction. You can see what drives people to excitement and what fizzles them out. Remember that content is a low-risk and amazing way of trying new ideas while exerting little risk.
10. Reputation building
The best avenue for this is through search engines. Many content marketers seem to think however that this is the primary reason why they are creating their content. But if the goal is not right, SEO will be a major problem. This is because search engines will only think you are valuable if readers will reciprocate on your contents.