A lot of owners these days make use of blogs and websites to attract customers and reach prospected visitors. While a lot of business owners think that persuasive contents are the best, the essence of having the best web hosting is often the least of the priorities. For years of being in the industry, we have realized the fact that most budding bloggers and small-scale online enterprises end up as a mess because of making the wrong choices and poor assessments of their needs.
Your aim in engaging in online marketing or blogging is to maximize profits. If you think that choosing the wrong web hosting service will have no impact on your business, think again. In this post, we are giving you the good and bad side of web hosting.
For the bad side…
1. Revenue Loss
There are a lot of possibilities when you choose to start a website or blog. Not all of them are good. There are instances when your site might go down and your target audience will not view your posts or learn about your latest offer. Or worse, if you are starting an e-store, chances are you will lose on sales and income.
2. Depressing SEO Ranking
As a content marketer, your goal is to impress rankings of search engines so your customers will instantly know that you exist. If your site is not run by the best web hosting service like Bluehost or Inmotion Hosting, your rankings in search engines will be affected. Website downtime is just one of the possibilities of poor web hosting service.
3. Malware Attack
There is no other solution to keep your website safe and secure. However, this can be achieved if you have the best hosting company. Your data will be secured and you will have easy restoration in the event your website will be hacked. IX Webhosting and FatCow are just two of the web hosting service that offers you impeccable tech support and maintenance in event security issues like Malware will arise.
Here are the good side…
1. Know your Hosting Options
There are a lot of options for you to choose from when it comes to web hosting: shared, VPS, dedicated and managed. It is always good to know about these because at the end of the day it is you who knows what options you have for your needs.
2. A++ Customer Support
The Internet is open 24/7 hence a provider that can handle impeccable excellent support will be the key to your online business success. There are providers out there that claim they offer the best but this is not a guarantee of having a fast and knowledgeable service. To know if it works for you, you can test your web hosting provider’s customer support.
3. Excellent Uptime Record
You should be very careful in ensuring that your hosting provider has the maximum uptime. While there is no such thing as 100% uptime, remember that there is such thing as 99% on the average.
4. Cost is the Least of your Consideration
The cliché “get what your money’s worth” is not so true in this particular business venture. Remember that you cannot afford to fail in this kind of business; more so if your blog or website will undergo downtime. Basic shared hosting is ideal if you want to generate minimum traffic but if you are an online store then dedicated hosting is a better choice.
5. Ability to Grow
Scalability is important for your website. This way your website can generate a lot of traffic. Your web hosting service provider must have the capacity to upgrade and boost your traffic need. Remember though that there is no unlimited in resources insofar as web hosting is concerned.
Narrow down the list of your choices as you have gone over their features. Now it is time to countercheck whether or not everything is rewarding on your end. Do your research by finding out how long does your provider been in the business. Do they have maintenance schedules? How are their average downtime records? Do they feature endorsements and testimonials from clients?